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Thread: "The Fly Shop" in Redding, California just sent out their catalog for the 45th year.

  1. #1
    Join Date
    Jan 2005
    Location
    Sebastian, FL, USA, Earth
    Posts
    23,836

    Default "The Fly Shop" in Redding, California just sent out their catalog for the 45th year.

    The Fly Shop is one of the largest single, stand-alone fly shop operations.


    They offer just about everything you can imagine:


    Walk-in Retail

    Online Store

    Catalog Sales

    International Travel

    Private Water

    Guide Service

    Fly Fishing Schools at their Antelope Creek Ranch


    Mike Mercer has been with the shop almost since the beginning.

    He is my pick for the Number One Person in this wonderful industry.


    When the founders, Mike Michalak and Brad Jackson, were getting started I actually let Mike go through my 4 drawer file at my fly shop in Sacramento to copy down all the vendors that I bought from "back in the day."


    Click image for larger version. 

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    Bill Kiene (Boca Grande)

    567 Barber Street
    Sebastian, Florida 32958

    Fly Fishing Travel Consultant
    Certified FFF Casting Instructor

    Email: billkiene63@gmail.com
    Cell: 530/753-5267
    Web: www.billkiene.com

    Contact me for any reason........
    ______________________________________

  2. #2
    Join Date
    Nov 2007
    Location
    Petaluma
    Posts
    157

    Default

    I think my favorite Fly Shop catalog cover photo was from back in the 90's. It showed a guy posing with a large rainbow that flopped loose just as he was posing for the photo. The cameraman caught the moment with the fish free in the air and the gentleman grimacing at paradise lost. (I just hope the fish didn't hit the deck.)

    It's always a pleasure to pour through the pages of the latest catalog when it arrives. Perusing the shop while in Redding is even more fun.

    As for Mike Mercer, I couldn't agree more, except to say that you guys are probably tied.

  3. #3
    Join Date
    Mar 2009
    Location
    Willows
    Posts
    894

    Default

    It's a great shop - that provides great products and advice.

    I third the Mike Mercer nod for the best - great man, great tyer and fly-fisher a better friend!!!
    Lance Gray
    Fly Guide
    530-517-2204
    http://www.lancegrayandcompany.com

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