New 'So Cal' Fly Shop's grand opening

[Bill Kiene semi-retired]

Grand Opening on Saturday, November 15, 2008

9am till 5pm

Lots of mini clinics by local pros

Fly tying - food & drink - raffle

Lots of new 2009 products

San Diego's Premier Fly Fishing Service

2860 Sims Road, Suite 100, San Diego, Ca 92106

Phone: 619-224-4000

web: www.socalflyfishing.net

Email: info@socalflyfishing.net

[Bernard]

What a fun looking opening day lineup. I guess this puts pressure on Bill Stroud's not that he's been swinging too hard as forces like online sales ( ebay, Cabela's etc. ) constantly threaten shops. In all honesty, it certainly looks like the kind of shop SD needs.

[Bill Kiene semi-retired]

I think the Strouds are the oldest couple in America who still own and operate a fly shop.

[Bernard]

I think the Strouds are the oldest couple in America who still own and operate a fly shop.

I agree. Their loyalty to the sport is amazing and I really appreciate them.

B

[Bill Kiene semi-retired]

We have run into them at industry events over the years.

They are part of the history of fly fishing in CA.