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"The Fly Shop" in Redding, California just sent out their catalog for the 45th year.
The Fly Shop is one of the largest single, stand-alone fly shop operations.
They offer just about everything you can imagine:
Walk-in Retail
Online Store
Catalog Sales
International Travel
Private Water
Guide Service
Fly Fishing Schools at their Antelope Creek Ranch
Mike Mercer has been with the shop almost since the beginning.
He is my pick for the Number One Person in this wonderful industry.
When the founders, Mike Michalak and Brad Jackson, were getting started I actually let Mike go through my 4 drawer file at my fly shop in Sacramento to copy down all the vendors that I bought from "back in the day."
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