Digger
03-29-2007, 04:53 PM
RENO GAZETTE-JOURNAL
Posted: 3/29/2007
Earth-moving equipment west of Boomtown is being used to prepare the land for a new Cabela's super store scheduled to open this year next to the hotel-casino near Verdi.
The excavation being done on a former ranch west of Boomtown will be the new home of Boomtown's truck stop.
The current truck stop location directly west of the hotel-casino complex will be torn down and replaced by the outdoor outfitter's new store.
Cabela's is expected to generate at least $50 million a year in sales and employ 144 workers. Boomtown executives expect the store to open in late fall.
The store is expected to put an additional 8,000 cars a day on Interstate 80, many of them shoppers coming in from California, and attract 2.5 million visitors annually. Transportation officials say the bridge over Interstate 80 at Garson Road will have to be expanded from two to four lanes and it's height raised to accommodate the additional traffic.
Although the Sidney, Neb.-based corporation has one of the nation's largest direct marketing operations, with more than
100 million catalogs mailed to more than 120 countries, in recent years it has embarked on an aggressive retail store expansion. The stores feature cavernous showrooms and museum-quality displays that make them tourist attractions.
The Reno Cabela's, a project lured here with a controversial tax-incentive package engineered by the Reno City Council, is the outfitter's first store on the West Coast. But it is unlikely to be its last; Cabela's officials have discussed entering California's vast market with stores in the north, south and central areas of the state.
The Cabela's project is just one of several planned in the Verdi area. Homes are planned for the open land west of the store and new truck stop, and a roundabout is planned in Verdi just east of Boomtown that will provide Somersett residents a western egress from their sprawling subdivision. Hundreds of homes are planned for the foothills further east of Boomtown south of Interstate 80.
Posted: 3/29/2007
Earth-moving equipment west of Boomtown is being used to prepare the land for a new Cabela's super store scheduled to open this year next to the hotel-casino near Verdi.
The excavation being done on a former ranch west of Boomtown will be the new home of Boomtown's truck stop.
The current truck stop location directly west of the hotel-casino complex will be torn down and replaced by the outdoor outfitter's new store.
Cabela's is expected to generate at least $50 million a year in sales and employ 144 workers. Boomtown executives expect the store to open in late fall.
The store is expected to put an additional 8,000 cars a day on Interstate 80, many of them shoppers coming in from California, and attract 2.5 million visitors annually. Transportation officials say the bridge over Interstate 80 at Garson Road will have to be expanded from two to four lanes and it's height raised to accommodate the additional traffic.
Although the Sidney, Neb.-based corporation has one of the nation's largest direct marketing operations, with more than
100 million catalogs mailed to more than 120 countries, in recent years it has embarked on an aggressive retail store expansion. The stores feature cavernous showrooms and museum-quality displays that make them tourist attractions.
The Reno Cabela's, a project lured here with a controversial tax-incentive package engineered by the Reno City Council, is the outfitter's first store on the West Coast. But it is unlikely to be its last; Cabela's officials have discussed entering California's vast market with stores in the north, south and central areas of the state.
The Cabela's project is just one of several planned in the Verdi area. Homes are planned for the open land west of the store and new truck stop, and a roundabout is planned in Verdi just east of Boomtown that will provide Somersett residents a western egress from their sprawling subdivision. Hundreds of homes are planned for the foothills further east of Boomtown south of Interstate 80.